How I identify bloggers and how bloggers get noticed by brands?

So, where does my journey begin to find you the blogger?

As agencies, we normally have search engine tools we utilize to find as many bloggers as we possibly can.

The first step is Buzz Sumo: This site allows me to search bloggers per their focus areas and location. For example, all I do is type the Location: Durban and Focus Areas: Skincare and it will give me a list of bloggers in that niche.

Once I’ve narrowed down the list of potential bloggers to look at I then compile a list of all the blogs in that niche.

The second step is Link2Link Site: As a Blogger, you should sign up as Publisher and not as advertiser.

To briefly explain to you how Link2Link works and how as a blogger can have an access to it. Link2Link site is our in-house site that as a blogger you can fill in all your social media links that you use to promote your work on (Facebook, Twitter, Instagram, YouTube, Blogs, Websites etc.)

Under Advertiser Campaign: we have Active, Pending and Closed Campaigns and as a blogger, you can click on the active campaign and see which campaign you are interested in and in that way we will get a notification and decide if you will fit the campaign.

This site allows a blogger to adjust their cost price per post and per social media platform and in that way, it is very much convenient for both the blogger and I the blogger outreach specialist because I don’t have to send an email requesting the rate card.

Our most important section of this site is the Analytics – This section allows me to pull out the Campaign insights from each blogger per campaign and per brand. It helps me to prepare for our client report back information.

If you are a blogger and looking to be exposed to brands then this is your site to use. sign up on this link: http://app.link2link.co.za/signup_publisher.php

Once I have all your social media platform. I then move on to the Third step: Pay attention to:

Post Relevancy – Do you post about things that are of interest

How often you post – Are you very active or do you let the page run itself for months

Remember that the more active you are the more you will get recognition and recommendations.

The Fourth step is to look at your Interaction with your followers.

engage

Image Source: http://theglamunicorn.blogspot.co.za/2017/09/lifestyle-kzn-blogger-meetup-2017.html

Bloggers it is vital to interact with your followers. The more you show interest and notice their efforts and time they put into reading and commenting on your post the more you will have honest followers, I mean who wouldn’t like to have organic reach without spending money on their post.

This might sound untrue but as agencies, we do take notice of post engagements and gladly want to collaborate with you.

Ofcourse the Fifth step is to Subscribe, follow and sign up to the blogs of potential influencers.

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I basically kind of stalking you 🙂 and the reason being is that it:

  • Open the lines of communication between you and I.
  • I get to learn more about the blog and the blogger and I can
  • Measure the level of Influence you as a blogger has on your platforms.

Now, Let’s speak about how you can get exposed and noticed by brands:

Leverage your blog:

This means that your blog should have an authority and trust behind it. do or use something to maximise the credibility of your blog.

As a blogger, you need to buy a domain name so that no one will claim your blog. also, collaborate with high profile bloggers. you might never know how they might respond and remember they have been where you are and they have experienced the struggle of being a blogger.

Put money behind your post. This means that you invest in your blog and look at it as a business. For two years tell yourself that you are investing on your blog and that means that you will lose money to get money.

Include a blog link to all of your social media accounts:

Do not assume that people know that you have a blog. Put on your blog link on your Facebook blog page, Instagram business page, and Twitter page.

Bloggers, your blog sites have enough space to add all the necessary information. use that space to your best advantage. put in all your social media icons, your Rate Cards, and Email address. Don’t make it hard for us have access to you.

Get out and meet people in real life:

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Attend Conferences and Networking Events to meet and share ideas with other fellow bloggers

Blogger Meetups will help you refine your craft, become more professional, learn from other bloggers mistakes and celebrate successes;

You will also meet your potential brands Face to Face and develop a relationship with them.

When attending events, Actively participate and ask questions and If possible put your blog name and URL on your name tag or create a QR code that links to your blog.

Make it your responsibility to research on everything that is bloggers related.

Don’t be a fool:

We are all aware that some brands like to spend on bloggers (For example, You are working on a campaign in another country and you are exposed to the nightlife;

So in occasions like that do not fool yourself to think that whatever you do would not affect your brand name.

Drink responsibly, be professional and don’t forget that you are still there to work and create content for the brand.

If you have any questions that are blogger related, I am your person to ask.

 

 

Blogger, Your Feedback Matters

Blogger, do you care to ask for feedback about the campaign you have been involved in?

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Image source: Personal Design of https://www.instagram.com/aquamelow/

I think this needs to be addressed and definitely by me. As a blogger outreach specialist and have worked with bloggers for some time. This, I have realized and it is the time that I say it again and now in writing.

Firstly, I would like to state that bloggers, you have so much potential and I appreciate the effort and time you put into your work and promoting our brands campaigns but then I ask myself why do bloggers hardly ask the following questions after the campaign is finished?

  • Are you happy with the work I have produced?
  • Did I meet your brand campaign expectations?
  • Is there a room for improvement? – if there is, please advise

blogger matter

Image source: Personal Design of https://www.instagram.com/nwahh/

My colleagues including my CEO are aware of how much bloggers are close to my heart. I fight for you, yes, I do fight for you but recently it has been worrying me how I barely receive an email or a phone call from a blogger questioning about the campaign feedback.

Instead, I receive never-ending emails and phone calls about when is the payment is released.

Bloggers, allow me to briefly point this out to you and I am saying this out of kindness. Can you take your blogs as a business and by that, I mean be professional in a way that you show concern and do follow up after you have promoted the post and the campaign is finished – That kind of intellectual verifies that you are in this business not just for money but to grow your connection and add value to your followers?

Asking for feedback will not only benefit us as an agency but will also help you as a blogger to see where and how to improve in order for your blog to be successful and credible.

Yes, we live in a competitive world but remember you must have passion and enthusiasm for the brands you work for. Show interest so that clients will see that you care and might consider you for upcoming campaigns.

Bloggers, do you care to share why you never ask for campaign feedback?

 

 

 

KZN Blogger Meetup 2017 was the beginning of all that is to come

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Image Source: http://bit.ly/2xz5OJJ

I am the kind of person who never runs out of things to say, which is why my twin sister always says, “You would swear you have a Masters or PHD qualification for talking too much but I guess I can understand because you have a Diploma in Public Relations”. So, I believe that I can relate to people quite easily. However, I am finding it difficult to stick to the subject for a long time and that was one of my biggest fear when Susann Deysel asked me to be one of the guest speakers and share my knowledge as a Blogger Outreach Specialist.

I thought to myself “What if I end up speaking senseless staff to bloggers” believe me I was freaking out because I know myself and I knew I would not be able to stand and stick to the topic of my speech for 25 Minutes 😊 That was too much for me but without hesitation I confirmed my availability and said yes.

We live in a society where we are indirectly told what we are good at and what we are not so good at. Often, I was indirectly told that I swerve from the original topic and over the years I had a built-up fear of public speaking. So, allow me to thank Susann Deysel for giving me a platform to face and overcome my fear. I believe that God uses his people for his goodness 😊

I have noticed that I do not only deviate when I speak but I also tend to do it when I write. So, getting back to the original topic.

KZN Blogger Meetup was the BANG!

Image Source: Bloggers – Jane Wonder: https://www.instagram.com/cjanewonder/ and Sade Lee: https://www.instagram.com/disney_mom_blog/

It was such a great honor to be part of the event and get to share my knowledge on blogger related topics and most importantly meet bloggers in person. so, if you did not make it to the KZN Blogger Meetup, you missed out.

My experience with bloggers was fantastic. They put me at ease and made me feel good about myself. so, I had to do what I had to do, get on that stage and deliver the speech to bloggers. I had to represent the agency I work for, https://www.instagram.com/conversationlab/ and the skincare brand I work with, https://www.instagram.com/environskincare/ and most importantly I had to represent myself for this achievement.

I prepared myself for this speech and everything I said was the truth and nothing but the truth – so it went like this,

Before my tragic accident I had been working on a campaign with bloggers and when I woke up in ICU for the first time I asked myself two questions:

  • Have we paid the bloggers their money?
  • Is my job secure?

When my parents told my boss Kevin Power what I had asked I assumed he asked himself WHY?

Let me tell you why. I love my job enough to call you My Bloggers. I know this might sound like I am owning you but No, I call you My Bloggers because you are very close to my heart and I stand up for you when needed. you might be wondering how Neli stands up for us. let me share with you an incident that occurred not so long ago:

We were running a Big Thank You Darling Campaign where bloggers had to share the video onto their social media platforms and briefly tell their stories as to how the video relates to them. so, when the video had one million views on YouTube channel. My Boss Kevin Power ran and rang the bell at the office, we all gathered around and he began to thank everyone who was part of the campaign but he forgot one people who added to the success of the campaign and that was YOU Bloggers. so, I stood up and said “Kevin, for once can we recognize the work and effort that is done by bloggers” He looked at me and said Yes Neli that’s true.

My point then is that I am proud and I see huge potential in all of you. I respect the effort and time that you put into your work and that is why you were the first people on my mind when I woke up”.

My Linkedin Article opened the gates of opportunities

This year February I wrote an article about: Bloggers is it worth investing on your blog sites? I wrote this article unaware that @Susann Deysel will approach me to be one of the guest speakers at the KZN Blogger Meetup on the 26th of August 2017 and speak on these topics:

  • How I identify bloggers and How bloggers get noticed by brands.
  • I would like to share a paragraph from the article I published on Linkedin:

What I am about to say is not me being mean but I feel that some of the bloggers need to be more knowledgeable regarding their focus areas and target markets; their blog page structure; their content structure; the quality of photographs they use on their sites; and most importantly they need proper training as to how much they are worth and how to get noticed by brands”.

Bloggers Gift Sponsored by different Brands

Image Source: https://www.instagram.com/juliajane_media/

To all the bloggers who attended this event, hope you learned a lot and that all that was shared you will apply it to your blogs and let’s take blogging to another level 🙂

My message to bloggers is to

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  • Do your research on everything blogger related
  • Know your worth and research your market value
  • Don’t settle for less but be the best
  • Meet other bloggers and expose yourself
  • Be Authentic
  • When you are paid to do the job, put your all or do not accept it.

I would like to end with…

“Live, Talk and Walk Your Brand” By Nelisiwe Zuma

 

 

Bloggers, your family and people you’re close to are your biggest fans

Side Note For Bloggers and Aspiring Bloggers:

I’m sure you have heard a lot about this but I’m going to say it anyway – Bloggers, it’s important that you blog about something you are passionate about because you never run out of good content.

Basically, you invest your time in something that you love and people can see that through your writing. For example, it’s good when a person can understand the emotions behind the content.

anja wintour

 

Anja Wintour is a good example of a good content writer, personally, I find her blogs relatable and she has a good sense of humor.

She blogs about pop culture, food, and fashion but she still makes it interesting enough for me to continue reading her blogs. She words her sentences in a way that’s authentic and understandable. You can read her blogs on http://glitzandgrammar.co.za/

 

Image Source: http://bit.ly/2fo3V7Y

It’s All Begins At Home

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Image Source: My twin sister and I

Home is where everything begins, from the time of our inception to the time you old enough to go out on your own. Home is where you always go back to for honest answers. Don’t you think that creativity begins in a place where you’re comfortable, in a place where you can explore your talents without the interruptions of the outside world opinions?

Some will argue and say that home is the place in which you felt oppressed but in that oppression, you find out what you good at, for example, if you were grounded more often and asked to lock yourself in your room for an hour, in the time that you were grounded, your room becomes a place of retreat.

They’re honest:

Your family are the first people who you show your work and who read and give constructive critics. They will not say something to make you feel better or to please you but they will be frank with you.

For example, my mom used to think that my job to utilize bloggers and influencers to reach out to consumers to purchase the products was misleading and manipulative. It made me realize that more people would think like her, therefore, it is important to educate people on what exactly it is that you do.

They Show Interest

The thing about family is that once you tell them that your work means a lot to you and that you make money out of it, they will show interest. Because all ones loved ones wish for, is that one is financially stable.

But in worst case scenarios where you have explained what you do but your family still shows no interest in your field of industry. That should not discourage you instead it should make you realize the reality of life that not everybody will be interested in what you do.

It doesn’t mean that you must stop instead you should be your own biggest fan and focus on the people that understand what you are doing. Always bear in mind that not everyone who has gotten to the top has been loved and supported.

They Care

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They take time to read your entire blog, you might be wondering how I know that. Let me tell you – it’s little things like when your colleague, a friend or your aunt is asking you to change your punctuation. It shows that they care enough about what you put out to the world.

Whereas someone who doesn’t show that much interest or care for me wouldn’t bother to tell me, for example, if you have a boogah (mucus on your nose) and you walk around the whole day without anyone telling you and when you get home they tell you. That shows that they have your back.

 

Whether your family is for you or against you – it’s important to educate them and not keep them in the dark.

 

 

 

Madame Blogger is your blogger specialist

 Bloggers and Influencers build brands

bloggers blog

Image source: http://bit.ly/2xu1qep

Blogging in South Africa has taken a good turn and you hear more about it now than before. But on the other side, I feel that there is still a lot of improvement needed in blogging and training for bloggers.

I have been working with bloggers for some time now and I can say that I see how bloggers are taken for granted. The reason I say this is because I have met good content writers but I have seen that, on too many occasions, where some of them are compromising too much and that leads to unworthy and undeserving payments as well as their skills being compromised and taken for granted.

Bloggers, Know your worth

bloggers blog 4

http://bit.ly/2f87CON

What I am about to say is not me being mean but I feel that some of the bloggers need to be more knowledgeable regarding their focus areas and target markets; their blog page structure; their content structure; the quality of photographs they use on their sites; and most importantly they need a proper training as to how much they worth and how to get noticed by brands.

Blogger, where you going to get all this information if you do not meet up with other fellow bloggers and engage with them on these matters?

In my own curiosity and passion for blogging, I have done my research to see that there are bloggers who set up workshops to discuss all the issues faced by bloggers in the blogging industry and they also share their failures and celebrates their successes with one another.   I see that as a platform for those that are new to blogging and learn a lot from those meetings.

I don’t know about you but to me, this is a platform for those that are new to blogging and learn a lot from those meetings. Go out and meet people in real life. be out there and expose your abilities, potentials, and talents.

It is important that people know that blogging is not for lazy people but rather for creative, authentic and artistic individuals who must be taken seriously and be valued for the influence they bring to people.

 

whoisitfor

http://bit.ly/2xbDa0Z

This page is specifically for you who are reading right now, Whether it be a blogger, a brand or a consumer. It is for you.

It is for bloggers who want to be connected to brands, and want to work closely in building a strong relationship with the potential and current brands.

It is for brands who are looking to collaborate with bloggers and influencers on campaigns.

I post campaigns on this page for the benefit of bloggers and influencers to see and be part of the current running campaigns.

This page is for your consumers to know and be educated about your products and services.

I recruit bloggers and influencers (high profile and up and coming bloggers) add them to the database, compile their profiles, and keep in contact with them regarding promotions and campaigns.

You might be wondering what MadameBlogger is looking for:

  • I need your time and effort in reading and commenting on my articles
  • I need your honest opinion and feedback
  • I need you and I to share blog experiences together

Cheerz 🖖🏻